Co-Founder & Director of Innovation / Greater Good Studio
George co-founded Greater Good Studio with the belief that design can lead to positive behavior change. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across multiple social issues including autism, criminal justice, education, public health and health care. He has facilitated discussions with small executive leadership teams and workshops with 150+ participants to help uncover hidden opportunities for innovation. George is an adjunct full professor at the School of the Art Institute of Chicago.